The long-term goal is to create a new dynamic for Africa-based manufacturing, and foster the economic and social development of artisanal workers in Western Africa. One of the most prominent names among African fashion designers, the label counts Beyonc, Naomi Campbell, Iman and Alicia Keys as fans, who no doubt favour it not just for the billowing silhouettes, bold patterns and graphic prints that ripple through the collections (SS22 sees voluminous shapes and black-and-white geometric motifs blazoned across flowing jumpsuits, maxi dresses and playsuits) but also for the fact that the brand is based around empowering women
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And then he sought out a similarly minded American operation Harry Winston to draw attention to its domestic heritage and excellence
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The scoop neck and mesh fabric add a touch of sophistication while the sequin detailing creates a lavish shine